A unified omnichannel eye-care experience
MAGRABi is trusted for clinical clarity in the store. Online was a different story — a website and a store network that each held part of the customer, neither of them the whole picture. A prescription bought online wouldn’t show up in the store; a fitting from the store wouldn’t follow to the customer’s next visit.
We came in alongside MAGRABi’s Chief Digital Officer to blueprint the whole surface — commerce and in-store — as one system with one view of the customer. Product strategy, technology architecture and regional operating discipline in one plan.
What the customer actually experiences.
Reference imagery drawn against the same brand system the programme ships against — not a client screenshot, but a faithful reading of the surface.
Where we pointed the work.
A single diagram, drawn from the programme, showing how the strategy actually lines up — where it converges, where it stays plural.
How we shaped the work.
What reached production.
From omnichannel to anticipatory care.
Rebuilt today, prescription lifecycles, appointment scheduling and after-care follow-ups would run ahead of the customer rather than behind them — with every customer-facing action still passing through the same clinical review the store already applies.
Start with one thing that works.
A 60-minute working session with two of our engineers. You bring a delivery problem. You leave with a written assessment of where AI would help, where it would not, and what it would take to find out.
No pitch deck. No obligation.